6. ABOUT US
Our Story: From a London Studio to Your Wardrobe
At Alliro & Co London, fashion has always been about more than just clothes — it's about the relationship between the people who curate and the people who wear.
I'm Bertram, and together with Rose, I've spent years immersed in the world of European fashion — first as buyers, then as curators, always asking the same question: why is it so hard to find something that feels genuinely elegant without costing a fortune?
Two Worlds, One Wardrobe
Rose grew up between London and the Spanish coast. Her eye is drawn to texture, warmth and ease — the kind of linen that moves with you, the earthy tones of terracotta and sand that feel timeless rather than trendy. I'm more London through and through: structured, considered, a believer in the well-cut piece that works as hard as you do.
When we started Alliro & Co, we wanted to bring both worlds together. The result is a wardrobe built for the modern woman — polished enough for a Monday morning meeting, relaxed enough for a Friday evening somewhere warmer.
"Designed for the London pace. Inspired by the Mediterranean sun."
A New Chapter
After years working in and around London's fashion world, we made a decision that felt both daunting and exciting — to bring Alliro & Co online. Not because we had to, but because we wanted to reach the women who'd moved away from the city but still wanted that same considered, quality-first approach to dressing.
Opening our digital doors felt like the natural next step.
How We Work
We don't believe in filling a website with hundreds of products and hoping something sticks. Every piece in our collection is personally reviewed before it earns its place. We work with a small number of trusted partner ateliers — selecting fabrics, checking construction, and only approving what we would wear ourselves.
Your order ships directly from our atelier partners to your door. It takes a few extra days compared to high-street chains, but it means you pay for the craftsmanship — not the warehouse rent.
Our Promise to You
After years in fashion, one thing hasn't changed: we still answer every message ourselves, we still obsess over fabric quality, and we still believe that good service is the only kind worth offering.
In a world full of anonymous websites and disposable fashion, we're trying to do something different. And we're grateful for every woman who gives us the chance to prove it.
We're so glad you're here.
Bertram & Rose Founders, Alliro & Co London